Ladies and Gentlemen, Roberto here—watching a high-stakes negotiation where one side had the data, and the other had only adjectives. The side with the facts didn't need to raise their voice; the precision of their information was an act of aggression in itself.
Most businesses operate in a fog of "almost" and "mostly." They speak in generalities because they are afraid of the commitment of a number. Precision is a weapon because it eliminates the possibility of an excuse. When you are exact, you are setting a boundary that the lazy cannot cross.
Be exact, or be irrelevant.
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