Identity Insider by Persona → Week 3 🤍

 Welcome to our newsletter #3!

Today we're going to talk about Backyard Dubai, a new project in our Portfolio,

We are excited to announce the launch of our newest project, BACKYARD - a new coffee shop concept that has been created in the luxury district of Dubai. With a friendly look and feel, this project is designed to be a cozy and comfortable spot where everyone can relax and unwind.

One of the unique features of BACKYARD is the different characters that represent each of the people that can be in a neighborhood. We want to create an inclusive environment that welcomes all individuals and provides a space for them to connect and engage with each other.

To further enhance the atmosphere of the coffee shop, we have used natural green tones and an off-white scene to create a peaceful and serene environment. We believe that the colors we have chosen will help to create a relaxing and calming atmosphere, and our customers will appreciate the effort we have made to make them feel at home.

We have also taken the time to create a list of brand assets for BACKYARD. From coffee cups and packaging to wall menus and menus, we have thought of everything that will make our coffee shop stand out from the crowd. Our team has put a lot of thought and effort into designing the exterior and interior of the place, ensuring that every detail is perfect and that our customers will love every aspect of their experience at BACKYARD.

Overall, we are thrilled to introduce BACKYARD to the world, and we invite everyone to come and visit us at our new coffee shop. We believe that this new concept will be a great addition to the Dubai community, and we can't wait for everyone to try our delicious coffee and experience the warm and inviting atmosphere we have created.

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We hope this information was helpful in understanding the importance of brand identity. If you have any questions or need help developing your brand strategy, feel free to reach out to our team. We're always here to help!

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